Privacy Policy

1. Introduction

Localiza Rent a Car SA - Salvador branch ("we", "us", "our") respects the privacy of visitors and customers. This Privacy Policy describes how we collect, use, store and protect personal information provided through our website and rental services, in accordance with the Brazilian General Data Protection Law (LGPD - Lei nº 13.709/2018).

2. Data We Collect

We may collect the following categories of personal information when you interact with our website or rental services:

• Identification data: full name, date of birth, CPF or passport number
• Contact information: email address, telephone number, mailing address
• Driver information: driver's license number, category and expiration date
• Payment information: processed through certified payment providers (we do not store full card numbers)
• Navigation data: IP address, browser type, pages visited, cookies

3. How We Use Your Data

The personal data collected is used exclusively for the following purposes:

• Executing and administering vehicle rental agreements
• Verifying driver eligibility and identity
• Processing payments and issuing invoices
• Communicating about your rental (confirmations, changes, roadside assistance)
• Complying with legal, tax and regulatory obligations
• Improving our services and website experience

4. Data Sharing

We do not sell, rent or trade personal data. We may share information with:

• Payment processors and financial institutions for transaction processing
• Insurance providers when required for vehicle coverage
• Government authorities when required by law (traffic violations, tax reporting)
• Service providers under strict confidentiality agreements

5. Data Retention

Personal data is retained only for the period necessary to fulfill the purposes for which it was collected, or as required by applicable law. Rental contract data is retained for the legal statutory period.

6. Your Rights

Under the LGPD, you have the right to:

• Confirm the existence of processing of your personal data
• Access your personal data
• Request correction of incomplete, inaccurate or outdated data
• Request anonymization, blocking or deletion of unnecessary data
• Request data portability
• Revoke consent when applicable

7. Cookies

Our website uses cookies to improve navigation and analyze usage patterns. You may disable cookies through your browser settings, but this may affect certain website functionalities.

8. Security

We implement reasonable technical and administrative measures to protect personal data against unauthorized access, loss, alteration or disclosure. However, no system is completely secure.

9. Changes to This Policy

This Privacy Policy may be updated periodically. Substantial changes will be communicated through this page with an updated revision date.